The dial material: silver, mother-of-pearl, stone, earth and the way light falls on each

An article from September 2026 on the choice of dial material, made before the first line is drawn, because the surface carries the information. Two dials with the same drawing look different under the same lamp, depending on the material beneath.

Business Woman goes through silver and gold, which take hand engraving and micro-engraving, through mother-of-pearl, slate, wood and stone, whose structure never repeats from one piece to the next, and through the materials gathered on the dial of the watch given to Pope Francis: rhodochrosite from Argentina, volcanic rock from Etna and a fragment of Romanian earth.

The article also recalls the dial made with earth brought from the site of a plane crash, at Augustin's request to the future owner: “The purpose of an Augustin watch has to be an artistic expression, not just a personalisation,” he told LIFE.ro in 2022.

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