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Augustin Watches

ProfileTheDigiToday11 September 2026

Augustin Matei's first watches: posted on Facebook, to three likes

The first watches, posted on Facebook to three likes, and how demand is built for an object that does not yet exist.

An article from September 2026 on the first sale that never closed. After four years of learning the craft, Augustin photographed one of his first watches and posted it on Facebook: three likes and one phone call from a woman who then stopped answering, as he told LIFE.ro in 2022.

TheDigiToday notes that the second watch offered then did not sell on the spot either; a buyer from Germany came back only a year later. The article's conclusion: a first commission is not won by the object, but by the person who chooses to trust the designer before the object exists.

The article reads the episode as the usual outcome for a maker with no name, no gallery and no retailer, and describes what has been built since: a run of dated public events that a stranger can look up.

The full articleon thedigitoday.com (opens in a new tab)

The summary is written by the workshop. The article, its headline and its photographs belong to the publication.